Sharpen Your Content Skills with a New Class from Copyblogger

It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good
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Build a Rock-Solid Content Foundation: A New Class from Copyblogger

This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players
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What Is Skimlinks & How to Use Skimlinks to Effortlessly Monetize Your Content

(DON’T hold this against me… 🤪😆 I am [allegedly] too busy and too important to notice things like MONEY… Or too financially scatterbrained…)

A few months ago, I noticed I was getting monthly deposits from a payee I didn’t recognize…

Skimlinks payments: this is why I believe in SkimlinksDon’t you wish you had that problem?… 😆😀

Well, with Skimlinks, you just might!

Even though I forgot ever adding Skimlinks code to Traffic Generation Café, it never forgot to quietly work in the background and send me an affiliate commission paycheck each and every month – without me lifting a finger.

What, on earth, is Skimlinks?


I DON’T write about making money online. EVER. For various reason.

Yet, I wrote this post. And stand behind it.

What Is Skimlinks?

Skimlinks is a content monetization network that allows you, the content creator, to passively and effortlessly monetize your content.

What is Skimlinks? Here's what you need to know about Skimlinks

How does Skimlinks work?

You do what you do best – create content.

Once your content is published, Skimlinks does what Skimlinks does best: turns any product, brand mention, or merchant link into its equivalent affiliate link.

Here’s a quick What Is Skimlinks? overview:

With Skimlinks, you get instant access to over 24,000 merchant affiliate programs without the hassle of network sign-ups, approvals, or creating affiliate links.

Let me show you how Skimlinks works step by step.

How does Skimlinks work: STEP 1

Add normal product links to your content.

How does Skimlinks work: step 1

How Skimlinks works: STEP 2

Your links look normal – your readers see exactly where they are going and trust the link.

How does Skimlinks work: step 2

How does Skimlinks work: STEP 3

Skimlinks automatically turns your links into their equivalent affiliate links on clicked, via a brief redirect to the Skimlinks servers.

How does Skimlinks work: step 3

How does Skimlinks work: STEP 4

Every time your readers click through a product link that Skimlinks is able to affiliate and make a purchase, you’ll earn a commission on the sale.

How does Skimlinks work: step 4

How does Skimlinks work: EXAMPLE

What is skimlinks: how Skimlinks works with an Amazon productLet’s say, I want to mention my favorite Nespresso coffee maker in a post.

I don’t have to log into my Amazon affiliate dashboard and convert that link into an affiliate link – Skimlinks will do all the work for me.

I simply copy and paste the Amazon product link (

As far as you, the Reader, is concerned, you see an (ugly 🤪) Amazon product link.

However, if you click the link, Skimlinks will automatically code it with my Amazon referral code and, should you end up buying the product, I get the commission.

Pretty sleek!

Skimlinks is free and easy to use. Join and start earning today!

How Much Can You Earn with Skimlinks?


  1. How much comtent (COMmercial conTENT – content with links to products / retailers) do you write?
  2. How compelling is your comtent? Is it click-worthy?
  3. How much traffic do you get? How click-happy are your readers?

Take Traffic Generation Café, for instance. Not much comptent here, but even with a few sporadic mentions of merchants and products, I still get some passive income, as you saw from the screenshot above.

If you, however, run a website that lends itself nicely to publishing comptent (COMmercial conTENT)… well, the sky’s the limit!

…Or 75% of the sky, to be more accurate. 🤣🙃😉 Skimlinks keeps the other 25%.

Entirely fair, if you ask me – ESPECIALLY, if you are earning a big fat ZERO without Skimlinks, right?

Let’s take a closer look at your potential earnings with Skimlinks. Or without Skimlinks, I should say.

How much could you earn WITHOUT Skimlinks?

Many publishers ask, “Why use Skimlinks, if I could create affiliate links on my own?

With Skimlinks, you earn up to 110% of what you would’ve earned if you managed your affiliate links yourself.

And yes, Skimlinks does take 25% of that.

However, with Skimlinks, you have access to Preferred Merchants – merchants who have agreed to pay Skimlinks their cut above and beyond your commissions.

Stick with promoting Preferred Merchants and you’ll maximize your earnings potential.

Plus, you get your foot in the door with many Merchants that wouldn’t give you the time of day without Skimlinks, like NordstromMacy’sCanonHPSketchersTarget… you name it.

PLUS, the affiliate behemoths like Commission Junction (CJ),, are also a part of Skimlinks network.

But wait… you can use Skimlinks on social media!

That’s right – Skimlinks lets you monetize your content on other platforms.

No matter where you post, whether on Facebook, Twitter, or Pinterest, you can use Skimlinks browser extension link shortener to connect your audiences across channels and earn from your product and brand recommendations.

How does Skimlinks work in social media

Just one of Skimlinks WOW factors… 😉👍

Skimlinks saves time. Time = money.

Let’s face it, you won’t tediously code each and every link you could on your own… not to mention the links you couldn’t since you don’t have access to their affiliate programs!

And even if you do make a bit less with Skimlinks, the amount of time it saves you, plus the automatic addition of affiliate links when you forget, pays for the difference above and beyond.


Skimlinks is free and easy to use. Join and start earning today!

IMPORTANT: Affiliate marketing and disclosures

FTC regulations state,

When there exists a connection between the endorser and the seller of the advertised product which might materially affect the weight or credibility of the endorsement, such connection must be fully disclosed.

Monetizing through affiliate links? Disclose. Disclose. DISCLOSE.

Here is an informative guide from the FTC regarding endorsements.

Since disclosure laws may vary from state to state, country to country, comply with the local disclosure laws from your state/country of residence.

How to Add Skimlinks to Your Site

Once you are an approved Skimlinks publisher, integrating Skimlinks with your site is a breeze.

Your options are:

1.  For any website: JavaScript

Grab JavaScript code (will be given to you by Skimlinks) and paste it into the footer of your site.

That’s what I use at Traffic Generation Café.

2.   For forum owners

If you use vBulletin for your forum, they have a dedicated vBulletin plugin.

3.   For self-hosted WordPress blogs

There’s a plugin for that!

4.   For any other platforms

Skimlinks offers a range of simple implementation guides for everything else in-between, like TypePad, Blogger, Tumblr, and so forth.

5.   For social media

You’ll find out how to use Skimlinks with your social media accounts in your Skimlinks dashboard under “Tools“.

Skimlinks and SEO

Would the oh-so-evil Google punish your website for using affiliate links?

Short ‘n simple: no.

Google is NOT against you making money, trust me.

It just wants to make sure that you:

  • create websites with original content that adds value for users;
  • choose a product category appropriate for your intended audience;
  • use your website to build community among your users;
  • keep your content updated and relevant.

Per Google:

The more targeted the affiliate program is to your site’s content, the more value it will add and the more likely you will be to rank better in Google search results and make money from the program.

For example, a well-maintained site about hiking in the Alps could consider an affiliate partnership with a supplier who sells hiking books rather than office supplies.

Skimlinks no-no: DON’T try to sell a burger to a vegetarian

How do you make money with Skimlinks without turning off your readers? 🧐🤔

With over 24,000 active merchants, it should be a breeze to find the right products for your audience.

However, after observing so many blogs trying to sell a burger to a vegetarian, “common sense” might not be all that common after all.

Here are some (not-so-creative?) ideas to get you going.

1.   Go the ‘DUH’ way

If you are in a cooking niche, look up products under “Food, drink, and dining“.

If you run a mommie blog, you might want to go for “Babies, children, and parenting“.

If your blog is about fashion, go crazy and pick the “Fashion and accessories” category. 🤪❤

Find that common sense and hold on to it, in other words.

2.   Catch’em by surprise

Look for products that your readers might enjoy even though they aren’t exactly in your niche.

Have fun with it and go for curiosity factor.

For instance, this blog has a “Café” in the title for a reason… ☕☕☕

So why not allow my readers to kick back and sip that perfect cup of coffee to keep themselves awake while sifting through hundreds of ways to generate traffic to their sites?

Here’s another thought: most of us have a coffee addict in the family or among friends.

How’s this for “Catch’em by surprise”?


Time Release Caffeine Capsules

buy coffee capsules with skimlinks

Sometimes it is fun to drink caffeinated beverages or eat caffeinated candies to stay awake. They are tasty and fun.

But what happens, say, if you have to suddenly fly into space to deal with an alien invasion?

You won’t have time to eat or drink on the flight because you’ll be busy with strategies and counter-xenophobe planning.

Be lucky, then, that you have some Time Release Caffeine Capsules on hand. Just pop one in the morning, and you’re alert for the next 8 hours.


Highly Caffeinated Brownies and Cookies

skimlinks coffee snacks And we don’t call them Highly Caffeinated Brownies and Cookies for nothin’!

Each one is loaded with 200mg of caffeine!

The hardest part of these is not eating too many, because they really are that good.

And because they are so tasty, you’ll eat them fast – and that will get the caffeine in your blood with a powerful rush.

Trust us. Get some Highly Caffeinated Brownies and Cookies for a heaping helping of wake up for dessert.


Shower Shock Caffeinated Body Wash

skimlinks shower shock Some folks like imbibing their caffeine in coffees and sodas and energy drinks.

Others like eating it in candies and mints and “magic” brownies.

But if you ask us, the most enjoyable way to get caffeine into your system is to rub glowing gel all over your body and let it seep into your pores.

And if you just happen to get cleaner in the process, even better!

And tingling (unless you are being electrocuted by mutant eels) is always fun.


Has nothing to do with traffic generation, yet goes with Traffic Generation Café perfectly well, don’t you think?

Skimlinks Marketing Takeaway

No more signing up for a bunch of different affiliate programs.

No more multi-site tracking.

No more wondering if you made any sales you haven’t been paid for.

Skimlinks is free and easy to use. Join and start earning today!

Have fun monetizing your content!

From Ana with

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Rethink Your Definition of Productivity to Squash Uninspired Filler

You’re not losing your mind. A constant stream of social media posts on the internet right now promise to pull back the curtain on the next great advancement in usefulness, productivity, or shiny automation engines. The cult of productivity is always knocking on our doors because it’s a part of a $10 billion institution that
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How to Start a Coaching Business and Look Like a Pro from the Get-Go

So. You want to start coaching.

Why wouldn’t you?!?

You get one-on-one insights from your audience that you can use to make your blog more interesting, and you can make some money without creating an entire e-course from scratch.

Offering coaching on your blog is a smart business decision.

But how do you do it?

Like, how do you collect payment? Or get people to schedule a call time without sending 15 back-and-forth “when is good for you” emails?

And when you do get people on the phone, what do you say?

Today we’re going to walk you through all of that:

  • How to create a coaching offer people can’t say no to
  • How to set up your coaching biz so people can easily buy and schedule sessions
  • How to structure a one-hour coaching call and make sure it’s valuable for your clients

This is where the rubber meets the road—and if you stick to it, where your blog meets everything you’ve ever wanted it to have: dedicated readers, profit, and influencer status.

Sounds good, right?

So without further ado, here’s how to start your own coaching business:

#1. Create Your Mouthwatering Coaching Offer

The best way to get readers to want to hire you as a coach is to give them something to look forward to as a result of your session. Yes, “coaching” means they’ll get to talk to you and pick your brain, but most readers will want a little more than that.

So to create your first offer, start with the end result someone will get after coaching with you.

Are you a business coach who will help them decide on their pricing? Are you a web designer who can give them ten ways to optimize their website conversions?

Decide on an outcome that will be for the benefit of the reader, and build an offer around that.

Here’s an outline to help you:

  • Identify what you know is a big pain point for your audience that you can solve quickly.
  • Outline what parts of it you’d easily be able to tackle in a 30-minute or one-hour phone call.
  • Identify the deliverables the customer gets and can use at the end of the call.
  • If you feel creative, come up with a fun name for the package. (Just don’t get too cutesy to the point of confusion.)

For example, one of my “coaching” offers is called an “On-Site Copy Teardown.” During the one-hour call, I walk people through their website copy and review any on-site data with them. We find ways to improve their copy so they can get more conversions instantly, without a page redesign.

#2. Set Up Your Coaching Biz and Make it Run Smoothly

**rubs palms together vigorously**

All right, let’s get you set up to advertise, book, get paid for, and deliver your first coaching sessions. We’ll cover:

  1. How to set up your sales processing system so people can purchase your coaching
  2. How to set up a booking system so people can make appointments on your calendar
  3. How to create a sales page so readers can find your offer

It’s a lot of little of steps, but it’s something you can tackle in one afternoon.

Note: I’ll be showing you a free way to get everything set up, but you can easily use a service like which is relatively inexpensive and makes setup and booking even more streamlined. Also, I’m using WordPress, but most of this can still be applied if you use another content management system.

1. Set Up a Way to Get Paid

When someone buys your coaching offer, two things need to happen:

  1. The buyer needs to receive an email or PDF with a link to your calendar, so they can schedule a session.
  2. You need to receive the payment in your bank account.

For the first, you need to have an e-commerce platform. And for the second, you need a payment processor like Paypal or Stripe.

For the e-commerce platform, we’ll use Payhip.

I use Payhip to deliver some miniature e-courses that I sell because it specializes in digital downloads, but I’ve also used it as a free way to sell one-hour Copy Teardowns and 30-minute Copy Review Sessions to my students.

First, go to Payhip and sign up for a free account:


After you log in, click on “Account” in the upper left-hand corner, then click on “Settings.”

Go to Payhip Settings

Click on the “Payment Details” tab, and you’ll see a prompt to connect either your PayPal account or your Stripe account.

Go to Payhip Payment Details

You can use PayPal (or PayPal and Stripe) if you like, but I prefer Stripe because it makes credit card payments much easier simply because that’s the only option. People don’t get confused with the additional options of paying with a PayPal balance or hooking up their bank accounts to send an e-check, like PayPal sometimes presents.

Stripe’s got a super-easy-to-follow setup process. If you don’t have an account yet, go to Stripe’s home page and click the “Create Account” button, and you’ll be ready to go before you know it.

Stripe - Online Payments

2. Set Up a Way for Clients to Book Sessions

Now that you’ve got a way to collect payment from people, you need a way for them to book coaching sessions with you.

For which Calendly is perfect.

First, go to Calendly’s home page and click on one of the “Sign Up” buttons to register for a free account.

Stripe Sign up

After signing in, choose Event Types in the main menu bar. Choose whether you want to open 15-minute sessions, 30-minute sessions, or 60-minute sessions by clicking the “on” switch in the appropriate event type box.


Then, click in the center of the event type box to edit the options for it.

Edit Calendly options

First, select which times you are available for coaching sessions.

Then, in “Invitee Questions,” add any questions you want people to answer before the call. (You might also ask for their Skype username here, or their phone-number if you plan to call by phone.)

And finally, integrate with Google Calendar to add the booking to your calendar and to have an invitation sent to both of you.

Go to Calendly - Invite Questions

3. Create and Upload Your Coaching “Product”

Now we’re going to create the “product” that you’ll sell.

And yes, you’ll technically be selling a coaching session rather than a digital download, but in order to use Payhip, you will need a digital “deliverable” that people will download instantly after purchase.

My download is nothing more than a PDF instruction sheet on how to schedule the coaching session they’ve just paid for, and instructions on what to do in the booking process.

Here’s what it looks like:

Update with your coaching product

Very simple and straightforward, but it gets the job done.

The important part, though, is to make sure this document includes a link to your Calendly page so that people can book sessions with you. After that, include any other instructions you feel are necessary based on the coaching offer you’ve set up.

Then, go to your main Payhip dashboard, and click on the “Add new product” button:

Payhip Dashboard

Upload your PDF, give it a title, and set your price.

PayHip will also ask you for a cover image. If you have a blog logo, you could simply use that. Otherwise, Canva lets you create simple but good-looking graphics that are more specific to your offer.

Upload digital product, cost & cover image

Then you’ll need to add a product description. Most people who get to this page will come from your website or email list and already know what they’re buying. But this is a great place to reiterate the benefits of what you’re offering and what’s involved in your offer.

After that, all you have to do is select a relevant category and click “Add Product.”

Payhip - Add Product Description

And you’re done! You offer is officially for sale!

4. Publish Your Sales Page So People Can Find Your Offer

Phew. Almost there.

All you need now is a sales page so people can actually find your offer and buy a session with you.

Ideally, you want to create a distraction-free page for this. (Meaning no menu, no sidebar, and no buttons that lead to anything other than your coaching offer.) This gives page visitors two options: buy or leave.

Fortunately, many WordPress themes come with a distraction-free landing page template. (You’ll have to check and make sure, especially if you’re using a free theme.)

Go to your WordPress dashboard, find Pages in your left-hand menu, and click on Add New.

Publish your coaching page

On the right-hand side of your content editor, look for a widget called Post Attributes and see if it offers a landing page template.

Select the landing page template
Note: If you don’t see this option, it might mean that your theme doesn’t offer a landing page template, or it might mean that it has a different method for creating landing pages.

Google [name of your theme] “landing page” to find out. But if you discover your theme doesn’t have a landing page option, don’t worry.

You can try an online app like Leadpages or a plugin like Thrive Architect to help you build and publish the landing page. (Yes, they cost money, but they also have pre-built templates that have been tested for high conversion rates.)

Now that you’ve set up your page as a landing page, give it a name, adjust the URL if needed, and add your sales copy.

Adjust your URL and add sales copy

And once the sales copy is written, of course, you need to add the buy button.

To get the code for this, go back to your Payhip dashboard and click on the Share/Embed button that appears next to your product listing:

Make a Payhip product Buy Button

A window will pop up, and you’ll click on the “Embed Button” tab in that window.

You’ll see the embed code right away, but before you copy it, click on the “More Options” text below the embed code.

This drops down an entire menu of settings where you can adjust the button text, the size, and the display options until it all looks the way you want it to.

After you’ve adjusted the button’s looks to your specifications, copy the code and go back to WordPress.

Payhip - Embed Button Code

Click the Text tab in the upper right-hand corner of your content editor, and paste the button code where you want it to appear on your page:

Use WP text editor to paste Payhip Button

Now, publish the page and add it to your main menu.

First, click “Publish” on the right-hand side of the page editor.

WordPress - Publish

Then go to “Appearance” in the left-hand menu, and click on “Menus.”

Go to Appearance - Add to Menu

Then add a check in the box next to your new page, and click on “Add to Menu.”

Add to WordPress Menu

And that’s it!

You’ve now got a coaching offer for sale. (Congratulations!)

Hint: Rather than stopping at putting the page in your website menu, drive traffic to your offer in other ways, too. Your website sidebar, social media profiles, mentioning it in your blog posts, and sending information to your email list about your offer are all great ways to get attention to it.)

#3. Run Your First Coaching Calls Like a Seasoned Pro

With figuring out your offer and adding it to your website, you’ve already done most of the work.

But then you get the first booking for your first ever coaching call . . . and if you’re like most bloggers who like blogging because it means you can sit behind a screen and not be in the public eye 24/7, you start to get a little nervous. Maybe even sweat a bit.

And allll these insecurities start coming up:

  • How can I coach people when I’m not perfect at this myself?
  • What if they hate what I have to say?
  • What if no one follows my advice and they shame me on the Internet?
  • What happens if I end up on a call with someone for two hours instead of one? Should I send them an invoice for double the price or just leave it be?
  • What if I don’t have enough material to fill the hour they paid for?

Which is why it’s important to remember that you do have something special to offer. If you’re passionate enough to start a blog and write regularly on a topic, chances are you know more than at least 80% of people about that topic.

It’s also important to remember that when people pay for something, it means they’re putting their skin in the game and will be invested in your advice. They’re not expecting you to be perfect—all they need is your advice to get them to the next step.

And while some people will want to just talk and talk and talk about their problems, you’re the coach here, so you’ll need to rein in the conversation and keep it focused on the outcomes you want to deliver within that one-hour conversation.

With time, you’ll become more practiced and discover what works best for you as you do more coaching sessions. But to start out, here’s a great timeline to guide the conversation that keeps everything neatly inside of one hour, and makes sure your client feels heard.

Use This Coaching Call Timeline to Schedule Your Talking Points

Talking Point and Time Estimate Time Elapsed
3-5 minutes: Exchange hellos and small talk, and ask client to talk about their pain point. 5 minutes
5-7 minutes: Client talks about their pain point and you ask clarifying questions to make sure you’re on the same page. 10-15 minutes
5 minutes: Pick out three major areas to talk about and run them by client to see if they’re on board. You’ll allocate 15 minutes to each point, and can move on to more at the end if you have time left over. This serves as your 45-minute warning. 15 minutes
15 minutes: Talk about and give advice on Point 1. Make sure it’s conversational and that you’re asking the client questions like, “Does that make sense?” and “Does this seem doable?” to keep them engaged. 30 minutes
Give 30-minute warning and transition to Point 2. 30 minutes
15 minutes: Talk about and give advice on Point 2. Make sure it’s conversational and that you’re asking the client questions like, “Does that make sense?” and “Does this seem doable?” to keep them engaged. 45 minutes
Give 45-minute warning and transition to Point 3 45 minutes
10-12 minutes: Talk about Point 3. (It’s usually the least crucial of all three points.) Again, keep things conversational. 55 minutes
Give a 3-5 minute warning and ask if they have other questions you can answer. 55 minutes
5 minutes: Quickly answer questions or, if the client doesn’t have any questions, give a recap of the points you went over and talk about how you’ll follow up after the call. 60 minutes

Honestly, I know 15 minutes might sound like a lot of time to talk about one point, but it’ll go surprisingly quickly. You’ve got a lot of knowledge in your head about your particular topic area, and 99% of the time, clients who pay to get on the phone with you will eat it up and ask all sorts of questions.

If you find yourself in the position of a client having a million more questions and you’re at the 58-minute mark, try not to worry too much. Politely tell them you’ve only got time for one more question, that you’ll follow up with a list of notes on what you’ve gone over, and that if they feel like jumping on another 30-minute or 60-minute call in the next week or so, they can.

Using the reason of having another call lined up after this client is a great exit, even if you don’t actually have one. And honestly, you’ll find most people will have 100% respect for the boundaries you set.

#4. Give Your Clients That Little Bit of Extra After the Call

After the call, as I’ve hinted above, you’ll want to do a brief follow-up with the client as a way to officially close things out and give them the information covered on the call as a point of reference.

Most people will take their own notes, but the follow-up email is always a nice touch and increases their feelings of loyalty toward you as someone who has their best interests at heart.

But in addition to the customer support side of after-call follow-up, you’ll want to take the opportunity to jot down what you learned during the call for your own purposes.

It doesn’t have to take more than 5-10 minutes, but writing down the following things will go a long way toward making the most of these calls for a better blog and blog-based business:

  • Things that surprised you about this client’s particular situation
  • Patterns you’re starting to see in your coaching clients
  • Things you weren’t aware people in your target audience struggled with
  • Any new blog post ideas that came to you as a result of the conversation

Equipped with this information, you’ll be able to make your blog more interesting and engaging for people in your target audience, and to validate the ideas you have for products that you hope to make money on in the long run.

You’re Ready! Now Get Yourself Some Coaching Clients

Coaching is the perfect way to connect with your audience and see what makes them tick.

I’ve seen it in my own business: Since I started coaching, I’ve become more relevant to my audience and I’ve strengthened my business at least ten-fold.

I can write content that I know is interesting to them, I know what they’re struggling with, and I know what kind of products to put together so I can generate income from my blog.

And while none of this will happen overnight, you’ll see results from your blog much faster if you coach people in your audience early … even if you only get a few clients here and there.

So create your offer, set up your coaching business, and make your first coaching calls.

It’s never too early to start.

About the Author: Chelsea Baldwin is the founder of Copy Power, where she teaches copywriting and helps entrepreneurs make the kind of “bang-bang” impression that gets remembered (even days after people leave your site). Use her free 3-part email course to learn how to write astonishingly memorable copy for yourself, even if you’re not a writer.

It’s ‘Light the Fire’ Week on Copyblogger

We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman
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