How Bestselling Author Jay McInerney Writes: Part One


The bestselling author of 11 books, including the eighties-defining Bright Lights, Big City, Jay McInerney, took a break to chat with me about his new book, the writing process, and some timeless tips from his mentor, Raymond Carver.

Vanity Fair called Mr. McInerney “Our modern-day Fitzgerald,” and his most recent book — Bright, Precious Days — is described as “… a sexy, vibrant, cross-generational New York story — a literary and commercial triumph of the highest order.”

The author is a renowned short story writer, screenwriter, and actor who has lived in New York for three decades and rubbed elbows with a laundry list of literary lions, including his mentors Tobias Wolff and Raymond Carver.

In addition to fiction, Jay writes a highly regarded wine column for Town & Country magazine, and has written several essay collections on wine.

The author most recently joined the Prince Street podcast as a culinary and arts correspondent and has interviewed director Francis Ford Coppola, author Stephanie Danler, and celebrity chefs including Eric Ripert, to name a few.

Join us for this two-part interview, and if you’re a fan of the show, please subscribe in iTunes to automatically get new interviews and help other writers find us.

In Part One of the file Jay McInerney and I discuss:

  • Why it’s not a bad thing to be compared to your betters
  • How to incorporate your passions into your writing
  • Why you need to sit at your desk every day and listen to the voices in your head
  • The author’s process of discovery at the level of language
  • How the right soundtrack can inspire your writing

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.

The post How Bestselling Author Jay McInerney Writes: Part One appeared first on Copyblogger.

[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

[Blowout Sale] Get 30% Off ALL Premium WordPress Themes

Plus a special offer for the Pro Plus All-Theme Package …

Black Monday … in August?

Pretty much. :-)

You may recall that every year around late October or November we offer a big discount or valuable bundle.

Well, we recently ironed out our promotional schedule for the rest of 2016 … and this year’s Black Monday sale is not going to include StudioPress.

This is no slight to StudioPress. We just wanted to switch it up.

Offering you our best discount now, instead of waiting, gives you a head start on getting the best price for any new themes that you may want to acquire.

This way, you can update your design for 2017 sooner, instead of trying to do it during the oft-hectic, holiday-filled final two months of the year.

Here are the details.

They are fairly simple.

You get 30 percent off … everything

That means all themes, and as many as you want, are 30 percent off.

This includes our newest releases:

  • Wellness Pro
  • Smart Passive Income (our joint theme production with Pat Flynn)
  • Digital Pro
  • Atmosphere Pro
  • Plus 35 more

This also includes all third-party themes, including:

  • Showcase Pro
  • Foodie Pro
  • Maker Pro
  • Kickstart Pro
  • Plus 11 more

StudioPress themes are already a great value. You get the built-in security and stability of the original premium WordPress theme framework, plus you save thousands over what a custom design is likely to run you.

At 30 percent off, the value is even better.

To start shopping for individual themes now, simply click this special coupon link:

IMPORTANT: You have to click that link to receive the discount.

You will see the discount applied on the individual theme pages and at checkout.

And yes … the 30 percent discount works for Pro Plus too

If there are several themes you like, you should consider the Pro Plus All-Theme Package.

Your 30 percent discount gets applied to it too.

And it gets better.

If you want the Pro Plus Package, which gives you unlimited access to every current and future StudioPress theme (including third-party themes), we’re even going to waive the recurring annual payment of $99.95.

So instead of paying $499.95 today plus $99.95 every year thereafter for your Pro Plus Package, you get it all for just one discounted payment today of $349.97.

You maintain your Pro Plus access for as long as you keep your StudioPress account. You never pay again.

To learn more about Pro Plus, and how you’ll save more than $1,200, use your special coupon link:

After you click, look for the bright blue box that says “Get All Themes” … that will take you to the Pro Plus page where you will see your discount applied.

Locate link to get big discount on Pro Plus All-Theme Package

Now for the catch 😉

Just kidding, there’s no catch. There’s just a deadline.

This is a one-week sale, so you don’t want to hesitate.

The 30 percent discount is valid beginning today and lasts through next Tuesday, August 30, 2016 at 5:00 p.m. Pacific Time.

At that point, the 30 percent discount goes away, and you’ll pay regular prices through the end of 2016.

Take advantage now. Don’t pay more later.

Click here to get 30 percent off all individual themes or get every theme in our Pro Plus Package (with no recurring payment).

REMEMBER: You have to click that link to receive the discount.

The sooner you hop on this offer, the sooner you can get a fresh new coat of paint on your site.

The post [Blowout Sale] Get 30% Off ALL Premium WordPress Themes appeared first on Copyblogger.

How to Give and Get Exceptional Testimonials, Part One


In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business?

Testimonials work because you’re not tooting your own horn — others are doing it for you.

In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable. She covers the six “magic” questions that generate powerful testimonials, courtesy of Sean D’Souza.

They are …

  1. What was the obstacle that would have prevented you from buying this product?
  2. What did you find as a result of buying this product?
  3. What specific feature did you like most about this product?
  4. What are three other benefits of this product?
  5. Would you recommend this product? If so, why?
  6. Is there anything you’d like to add?

In this episode, Pamela talks about …

  • The three types of testimonials — and which type is the easiest to get and most versatile to use
  • How to create a sense of connection between your prospective buyer and the person behind your testimonial
  • The best time to “harvest” testimonials (hint: look for “peak happiness” moments)
  • How to make gathering testimonials an automatic part of your marketing efforts

Subscribe in iTunes to Listen
To leave a rating or comment, visit iTunes.

The post How to Give and Get Exceptional Testimonials, Part One appeared first on Copyblogger.

4 Practical Ways to Benefit from Impostor Syndrome

are you feeling like a fraud?

So, you’ve landed a new, big-time content marketing client. Exciting times!

It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.

And that’s when the voices in your head start up:

  • Who are you kidding? You’re not good enough for this client.
  • Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
  • There’s just no point to taking on this project — if you do, you’re going to be found out.

It’s impostor syndrome. Feeling like a fraud. And that’s okay.

You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how.

Why impostor syndrome makes you a better service provider

Most professionals have experienced impostor syndrome at some point. We’re the most susceptible when we step outside our comfort zones (like when we’ve secured an amazing new client).

Here’s the great irony of the whole “feeling like we’re going to be found out” thing: it can actually increase as we get more competent.

Yes, that’s right.

The more we know, the more we become aware of what we don’t know and who knows more than we do.

Interestingly, this is why I believe impostor syndrome makes you a better service provider:

  • It indicates you’re highly competent.
  • Worrying that you won’t do a great job for your client shows that providing great service is important to you.

Who wouldn’t want to work with someone like you?

However, I know what you’re thinking:

“Yeah, it’s great to know I’m not alone in feeling like a fraud. And it’s nice that it shows I’m competent and I care. But that’s not helping me get past those voices in my head. Can you please do something about that?”

Well, yes I can. I have four practical strategies to offer you.

1. Stop making it all about you

Instead of worrying about everything you think you still need to learn about content marketing, focus on your client.

What are her specific needs, and what can you do to meet them?

And keep this in mind: the client hasn’t necessarily requested your services because she thinks you’re the world’s greatest content marketer.

She wants to work with you because you have the expertise she doesn’t, and she knows you can do a better job than she is able to do on her own.

2. Get clear on the deliverables

Fear is the major emotion that propels “feeling like a fraud” — specifically, the fear of being found to be incompetent. And nothing triggers that fear more than uncertainty about what the client expects from you.

First ask your client what made her choose you as a service provider. Then get very clear about the specifics of the project.

Once you have a good handle on your client’s expectations, the uncertainty causing the voices in your head to chatter away will quickly disappear.

3. Reframe the situation to build your confidence

Imagine that a peer of yours landed this same new client. How would you feel about that?

Would you:

  • Feel relieved the client didn’t call you?
  • Feel a bit gutted and wish you had the chance to work for that client so you could show her what you can do?

If you feel the first way, then yes, maybe it’s best to pass this client on to someone else. But if you feel the second way, it’s time to embrace this exciting opportunity!

4. Get to work

Steven Pressfield once said:

“The amateur believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome.”

As we established above, the voice telling you that you’re a fraud is fear.

Since you’re a professional, you know what Pressfield knows: nothing trumps fear quite like taking action.

Acknowledge the fear, then set it aside and get to work.

Time to find a new comfort zone

Remember, we mostly only feel like a fraud when we’re asked to step outside our comfort zones. But, as we all know, the best personal and professional growth happens when we do.

So the next time those voices in your head start up and you catch yourself panicking about feeling like a fraud, remind yourself it’s something that can make you a better service provider (if you let it).

Then get busy taking the next crucial step — the one where you do a great job for your client and create a “next level” comfort zone for yourself in the process.

Free Authority session: How to Use a Content Map to Convert Prospects to Customers


In just a couple of weeks, we’ll reopen our Authority advanced content marketing training program. If you use content marketing to promote your business or someone else’s, Authority is your community.

  • Get the latest content marketing strategies, tools, and approaches in our weekly multimedia sessions that include video, audio, and full transcripts.
  • Discover how to build a memorable online presence that builds your business — and get support and encouragement while you do it.
  • Get your questions answered by members of the Copyblogger editorial team and your fellow Authority colleagues.

Get a free Authority session

The free session is called How to Use a Content Map to Convert Prospects to Customers. It includes video, audio, a full transcript, and a downloadable worksheet that will help you build a content map.

This session will help you discover:

  • How to map out your content so it reliably moves people from prospect to customer.
  • The rule of thumb for deciding which content should be free and which should require payment.
  • How to decide what form your content should take: Blog post? Autoresponder? Sales page? White paper? We’ll show you how to give your content a form that helps it function best.

Join Sonia Simone and Pamela Wilson for How to Use a Content Map to Convert Prospects to Customers. It’s free when you sign up below.

Bonus! When you put your email address on the interest list below, you’ll find out first when the program reopens and get a special offer no one else will see. :-)

Get a free session and find out when Authority opens:

The post 4 Practical Ways to Benefit from Impostor Syndrome appeared first on Copyblogger.

Weekly Marketing Skinny • August 20, 2016

Extra, extra! Your latest Weekly Marketing Skinny is here!

In the marketing spotlight this week:

♨ Google Keyword Planner now even more useless;
♨ thumbs-up updates on Pinterest;
♨ Hangouts On Air is shutting down;
♨ Blab has shut down;
♨ Tsu has shut down;
♨ new video app by Google;
♨ Ana 18,000 feet up in the air;
♨ …and more.

The post Weekly Marketing Skinny • August 20, 2016 appeared first on Don’t miss Ana’s free Bite-Size Traffic Hacks email series – short actionable traffic tips to double your traffic in no time.