Although it’s only January, I refer to this time of the year as “pre-pre-spring” (in the Northern Hemisphere). Call me optimistic.
The gingerbread, cinnamon, and pine aromas of the holidays have certainly faded, but the sweet smell of flowers blooming and warm breezes haven’t quite arrived yet.
Still, it feels like the seasons are shifting and we’re moving toward a new beginning.
And we don’t have to impatiently wait for this change to occur — a powerful, content-driven website works for your business any time of the year. You can start building or expanding yours today.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to discover your strengths and supercharge your business
- How to become an unstoppable digital content creator
- How to gain an unfair business advantage
As you work your way through the material below, the following lessons will help you set business goals for your content.
Discover Your Strengths and Supercharge Your Business
Whether you’re just getting started or you’ve been building your business for a while, you may feel confused about what you should focus on next. What’s the best step to take so you make the right type of progress?
In Discover Your Strengths and Supercharge Your Business, Sonia Simone shows you a way to narrow down all of the ideas running through your mind.
She outlines a simple plan that helps you slow down, take a deep breath, and produce the content that matters to you and your audience.
The Unstoppable Rise of the Digital Content Creator
In 2016 it’s possible to have a stellar online presence without having any computer coding skills or hiring someone to code for you. How did that happen?
Demian Farnworth wanted to give you a little history lesson and pay homage to those who have paved the way for contemporary digital content creators.
The Unstoppable Rise of the Digital Content Creator explains why content marketers are living in the ideal time and who we have to thank for our current technological advantages.
5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage
In 5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage, Brian Clark examines the specific benefits of starting with an audience rather than going straight to the development of a product or service.
It’s the Rainmaker Digital way and a process you can use for your own business that will help your minimum viable product (MVP) succeed.
Serving that audience with valuable free content revealed loads of useful insight into the problems and desires not currently met in the broader market.
Enough, in fact, for us to make our MVPs more “viable” from the start than we would have been able to otherwise. This led to better initial sales momentum, higher customer satisfaction, and ultimately more profit.
Unleash your potential
While you’re inventing ways to unleash your potential this year, we invite you to join us for our upcoming free webinar.
On Thursday, January 21, 2016 at 5:00 p.m. Eastern Time, Chris Garrett and Jerod Morris will walk you through 13 “hidden” features of the Rainmaker Platform that can make a big difference in your sales and marketing … once you know they’re there.
They’ll explain how to use these features, why they were included in the first place, and what situations call for their use.
We’re honoring Martin Luther King, Jr. Day on Monday, January 18, 2016, so we’ll see you back here on Tuesday with a fresh article.
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