Way back in 2011, Steven Bristol and Allan Branch, a couple of strapping entrepreneurs with in-vogue facial hair, decided to poke fun at infographics — with an infographic.
The title said it all: “Infographs are Ruining the Internet.” (“Infograph” is their terminology used for the purpose of their content.)
Now, the Bristol and Branch infographic simply amounts to amusing facts about infographics — none of which are true.
Here are some fake-fact highlights:
- 23 percent of infographs cause puppies to cry
- 67 percent of people who read infographs love them
- 356 calories are burned in the creation of an infograph
One “fact,” which was really a prediction, said that “By 2012 all blog posts will contain infographs.” Joking aside, the infographic has certainly grown to be the darling of the content marketing world.
But what exactly is an infographic?
Watch our short, fun video about infographics
Here’s our video for the definition of an infographic:
Animation by The Draw Shop
And for those of you who would prefer to read, here’s the transcript:
Infographics are digital posters full of facts, catchy images, and sexy fonts that catch the eyes of just about everyone. And they come in hundreds of varieties.
Infographics combine text and images to communicate interesting facts on a specific topic.
An infographic can be about the 10 commandments of typography … it can be a periodic chart of SEO terms … it can be about Marvel comic book superheroes … or it can be a complicated diagram of different types of beers.
And the infographic is the darling of the content marketing world. For good reason.
Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. This is because an infographic, unless it’s completely awful (and they exist), will get a lot more attention than a typical text blog post.
But a good infographic takes time to create. So don’t skimp. Make it beautiful. Your audience will love you for it.
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Learn more from the Content Marketing Glossary
We’ll feature the other videos soon, but if you’d prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.
By the way, let us know if you have any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.
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