The ‘Obligatory’ Structure of Effective Content


Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they?

Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program.

In this 28-minute episode, Sonia talks about:

  • Why it can actually boost your creativity to work within a structure
  • How structure can help take the pressure off of “writer anxiety”
  • The content type that attracts a lot more traffic
  • Why it’s a mistake to stop at getting a lot more traffic
  • The elements that make content interesting
  • The 4 Deadly I’s that will murder your conversion

Listen to this Episode Now

The post The ‘Obligatory’ Structure of Effective Content appeared first on Copyblogger.


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