Zen and the Art of Content Marketing

Zen and the Art of Content Marketing

Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit.

At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki:

“To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.”

I’m sure Brian Clark had been rereading his Suzuki Roshi when he advised us on Monday to “forget SEO” — because the wisest practice of SEO is to get out of dualistic thinking about SEO. It’s not separate or distinct from your daily business — it’s a facet of what you already do.

On Tuesday, we saw the return of the shaved head and serene countenance of Gardner Roshi Brian Gardner — our esteemed partner over on the StudioPress side of the house, who let us know what he’s been up to for the past, oh, half-year or so. Brian has recently started answering questions live on Thursdays (2:00 p.m. Eastern Time) at the StudioPress Facebook page — swing by and say hello later today, if you like!

And on Wednesday, Stefanie briskly reminded us that, nonduality or no, there are such things as content mistakes. She pointed out five ways to fix common ones. (Zen is, as it happens, quite practical.)

On The Writer Files, Kelton Reid wrapped up his interview with Oliver Burkeman, the author of the very Zen title, The Antidote: Happiness for People Who Can’t Stand Positive Thinking. And on Unemployable, Brian Clark and Robert Bruce sifted through nine pieces of success advice to see if they actually ring true. Great conversations.

May your weekend be filled with limitless blessings … and see you next week. :)

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


imagine a world without search engines ... it's easy if you tryWhat if You Could Simply Eliminate SEO from Your Life?

by Brian Clark


where in the world has Brian Gardner been?Introducing the New StudioPress Blog

by Brian Gardner


Show your site visitors that you’re a match for them -- faster5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

by Stefanie Flaxman


Does Email Marketing Still Work?Does Email Marketing Still Work?

by Sean Jackson & Jessica Frick


A New Ultra-Easy Resource for Creating Excellent WordPress SitesA New Ultra-Easy Resource for Creating Excellent WordPress Sites

by Sonia Simone


9 Daily Habits for Business Success9 Daily Habits for Business Success

by Brian Clark


How the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part TwoHow the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part Two

by Kelton Reid


The 'Create Anything' FrameworkThe ‘Create Anything’ Framework

by Jerod Morris & Jon Nastor


The post Zen and the Art of Content Marketing appeared first on Copyblogger.

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