Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO.
One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month.
One might even call us foolhardy.
One may have a point.
Nevertheless, we persisted … and it turns out, good things happen when you persist.
On Monday, Jerod talked a bit about some of the easy-to-forget steps that do help those darned search engines understand what your site is all about. Because he’s Jerod, he also had to talk about college basketball. Honestly, it’s March, we’re lucky to have him on the blog at all. And it was a good, useful post.
Yesterday, I wrote about how to cultivate relationships with other folks who publish content … without it getting all icky and weird. Relationships are one of the most fundamental elements of SEO, but they’re also interesting to write about because we’re human beings. Most of us, anyway.
On the podcast network, we mixed it up a little. Sean Jackson and Jessica Frick shared some thoughts on affiliate marketing for digital entrepreneurs. Brian Clark talked with Marcus Sheridan about Marcus’s no-baloney approach to content marketing and his new book, They Ask, You Answer. And Kelton Reid sat down with The New Yorker staff writer Ariel Levy to talk about memoir, reporting, and “analog writer hacks.”
Enjoy the madness, and I’ll see you next week!
— Sonia Simone
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Jerod Morris
by Sonia Simone
by Sean Jackson & Jessica Frick
by Sonia Simone
by Brian Clark
by Kelton Reid
by Jerod Morris & Jon Nastor