It’s Pet Peeve Week on Copyblogger

It's Pet Peeve Week on Copyblogger

Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post.

On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound. Even better, it comes with a grumpy post image, which works best if you imagine it read in Robert’s famously velvety voice.

And on Wednesday, Stefanie Flaxman shared her favorite peeve: mistaking “viral” content for content that actually builds your business. Instead of chasing the viral butterfly, try out her eight useful moves for strategically building an audience.

On the podcast network, Sean Jackson and Jessica Frick shared some tips on pricing your goods and services. I gave some thoughts on putting more of a creative spark into your content (because boring content is a major peeve of mine). And the decidedly unemployable Sean D’Souza told Brian Clark how Sean manages to take three months of vacation … every year.

Hope you enjoy all the good stuff, and we’ll catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


saying thought leadership instead of influence has always reminded me of Homer Simpson calling his garage a car holeWhy You Don’t Need to Be a Thought Leader

by Sonia Simone


that’s why they call it workHow to Get Your Writing on the Road to Being Read and Spread

by Robert Bruce


viral content may feed your ego, but it doesn’t necessarily feed your business8 Calls to Action that Initiate New Relationships with Customers and Collaborators

by Stefanie Flaxman


A Simple Framework for Pricing Digital GoodsA Simple Framework for Pricing Digital Goods

by Sean Jackson & Jessica Frick


7 Ways to Boost Your Creativity7 Ways to Boost Your Creativity

by Sonia Simone


Three Months of Vacation Thanks to Smart Business Design, With Sean D’SouzaThree Months of Vacation Thanks to Smart Business Design, With Sean D’Souza

by Brian Clark


How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part OneHow Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One

by Kelton Reid


What Got You Here Won’t Get You ThereWhat Got You Here Won’t Get You There

by Jerod Morris & Jon Nastor


The post It’s Pet Peeve Week on Copyblogger appeared first on Copyblogger.

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