What Not to Do (in Content Marketing)

What Not to Do (in Content Marketing)

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting their professional lives on the web. Some of them are silly, and some of them are serious. (I hope you’ll add your own advice in the comments!)

On Tuesday, Robert Bruce alerted us to the dangers of the writhing, pushing, sweating bodies of hype. Goodness gracious me. He does have an important point to make, beyond all the heavy breathing, and it’s an entertaining read.

And on Wednesday, Stefanie Flaxman shared an embarrassing email marketing fail (not ours, thank goodness) — and the lessons to be learned from it.

Over on the Copyblogger FM podcast, I dug into the deliciously awful disaster of the Fyre Festival that Wasn’t … and talked about what it means to accept responsibility for messes.

How about you — got any interesting disasters to share? (Your own or someone else’s?) Mistakes are how we learn and grow, so let us know in the comments!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


Goofus thinks ‘U’ is a word. Gallant shakes his head.
The Goofus and Gallant Guide to Success on the Web

by Sonia Simone


are you a writer, or a flimflam artist?Why Sex Doesn’t Sell

by Robert Bruce


reveal the details that compel your prospect to take action immediatelyA Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

by Stefanie Flaxman


A Different Way to Think About Your Online CompetitionA Different Way to Think About Your Online Competition

by Sean Jackson & Jessica Frick


Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting DisastersPlagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

by Sonia Simone


How Bestselling Fantasy & Sci-Fi Author Catherynne M. Valente Writes: Part OneHow Bestselling Fantasy & Sci-Fi Author Catherynne M. Valente Writes: Part One

by Kelton Reid


Showrunner 101 (Back to Basics)Showrunner 101 (Back to Basics)

by Jerod Morris & Jon Nastor


The post What Not to Do (in Content Marketing) appeared first on Copyblogger.

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