What Not to Do (in Content Marketing)

What Not to Do (in Content Marketing)

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting their professional lives on the web. Some of them are silly, and some of them are serious. (I hope you’ll add your own advice in the comments!)

On Tuesday, Robert Bruce alerted us to the dangers of the writhing, pushing, sweating bodies of hype. Goodness gracious me. He does have an important point to make, beyond all the heavy breathing, and it’s an entertaining read.

And on Wednesday, Stefanie Flaxman shared an embarrassing email marketing fail (not ours, thank goodness) — and the lessons to be learned from it.

Over on the Copyblogger FM podcast, I dug into the deliciously awful disaster of the Fyre Festival that Wasn’t … and talked about what it means to accept responsibility for messes.

How about you — got any interesting disasters to share? (Your own or someone else’s?) Mistakes are how we learn and grow, so let us know in the comments!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


Goofus thinks ‘U’ is a word. Gallant shakes his head.
The Goofus and Gallant Guide to Success on the Web

by Sonia Simone


are you a writer, or a flimflam artist?Why Sex Doesn’t Sell

by Robert Bruce


reveal the details that compel your prospect to take action immediatelyA Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

by Stefanie Flaxman


A Different Way to Think About Your Online CompetitionA Different Way to Think About Your Online Competition

by Sean Jackson & Jessica Frick


Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting DisastersPlagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters

by Sonia Simone


How Bestselling Fantasy & Sci-Fi Author Catherynne M. Valente Writes: Part OneHow Bestselling Fantasy & Sci-Fi Author Catherynne M. Valente Writes: Part One

by Kelton Reid


Showrunner 101 (Back to Basics)Showrunner 101 (Back to Basics)

by Jerod Morris & Jon Nastor


The post What Not to Do (in Content Marketing) appeared first on Copyblogger.

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

"Reveal the details that compel your prospect to take action immediately." – Stefanie Flaxman

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter.

They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently.

I should have unsubscribed after receiving the first few, but I kept forgetting. I’d just scroll through an email quickly and delete it.

And I’m glad that was my routine, because today I have a copywriting lesson to share that I took directly from a mistake they made in an email they sent last week.

What was the email marketing mistake?

The first three paragraphs of the email contained too many comma splices and exclamation marks for my taste, but those goofs didn’t bother me too much.

As I continued to scroll down, a photo caught my eye and I wanted to read more about the tattoos in the image.

But when I looked at the caption below the photo, it said:

“Create a great offer by adding words like ‘free,’ ‘personalized,’ ‘complimentary,’ or ‘customized.’ A sense of urgency often helps readers take an action, so think about inserting phrases like ‘for a limited time only’ or ‘only 7 remaining!’”

The person who wrote the email didn’t fill out that section of their template and forgot to delete the placeholder text. Although that’s a forgivable mistake that any busy person could easily make, it communicates a bit of carelessness.

If someone else proofread the email, they would have caught the error before it was transmitted to everyone on their list.

Even though I’m not interested in getting any new tattoos in the near future, I’m a potential customer to the shop and they didn’t take steps to demonstrate that their business pays attention to details. I was also disappointed that there wasn’t a caption with descriptions about the tattoos.

All businesses need to establish trust with prospects, and that’s especially true when you use needles and ink to permanently mark your customers.

What’s special about your offer?

So, now that I’ve reminded you to double-check all the information you send to your email list, let’s discuss the copywriting lesson that was accidentally sent to me:

What else can you add to make a reader say “yes?”

When you’re ready to make an offer, the first part suggests including words like:

  • Free
  • Personalized
  • Complimentary
  • Customized

If you craft your own content and copy, you may take information you’re quite familiar with for granted. See if you’ve forgotten to communicate any powerful benefits as you review your writing.

The second part suggests creating a sense of urgency with phrases like:

  • For a limited time only
  • Only 7 remaining!

Ultimately, you want to reveal the details that compel your prospect to take action immediately.

Talk to one person intimately, as if you’re sharing the secrets of a great deal they need to act on right away. Explain why it wouldn’t make sense to wait.

Some speculation, just for fun …

I’ve been thinking about possible reasons why the tattoo shop left that portion of the email template blank.

In addition to the likely possibility that it was an absentminded error, I’m speculating that they did not intend to make any direct call to action in this email, so they ignored the “create a great offer with a sense of urgency” suggestion.

My assumption is that they mainly want to provide interesting and useful content to their audience in order to build relationships with people who will eventually become customers.

Unfortunately, they didn’t persuade me to continue a relationship with them. I’ve now unsubscribed.

The post A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail appeared first on Copyblogger.

Why Sex Doesn’t Sell

"Are you a writer, or a flimflam artist?" – Robert Bruce

In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes or directs include explicit sex scenes.

Mamet is no prude. He cut his teeth in the theatre, working in and around that last great institution of vagabonds and players, excess and fornication.

No, what he’s getting at here is something more important than a hopeless moral stance. It is a display of wisdom and restraint that can instruct both copywriters and content marketers.

“When we see the scene of simulated sex, we can think only one of two things:

  1. Lord, they’re really having sex … or
  2. No, I can tell, they aren’t really.

Either of the above responses takes us right out of the film.”

Sex doesn’t sell the story; it takes us completely out of the story.

Good copy and great content come from the humility of listening … listening to the conversation your audience is having and entering that conversation with an honest, clear, useful, and helpful story.

What “takes us right out” of that marketing story? Half-truth. Hype. Hard sell. These are the “sex scenes” of copywriting, content, and marketing, online or off.

Like so many impotent Hollywood producers who’ve derailed otherwise great films with unnecessary plot lines and scenes, dropping a little “sex” into your copy to punch it up will only cripple your efforts to tell the story.

And that’s important … telling the story. Yes, “sexy” copy will get you sales — maybe even a lot of them — but it will not get you the kind of audience who will stick with your story, and potentially buy from you for years to come.

Be patient and substantial enough to build (or market) something truly great, and then tell the story of that greatness honestly, directly, and clearly.

Sex doesn’t truly sell, because it’s ultimately just a cheap distraction, an attempt to veil the emptiness of your product or service.

Start marketing at the start, and you’ll find that the writhing, pushing, sweating bodies of hype are merely diversions that your business can’t afford, and that your audience won’t buy.

Image source: Pietro De Grandi via Unsplash.

The post Why Sex Doesn’t Sell appeared first on Copyblogger.

The Goofus and Gallant Guide to Success on the Web

"Goofus thinks 'U' is a word. Gallant shakes his head." – Sonia Simone

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.”

Gallant was a kid who always did the right, noble, and virtuous thing. Goofus, on the other hand, could be counted on to be selfish, unpleasant, and rude.

For now we’ll just gloss over the uncritical definitions of absolute good and bad, along with the thorny question of just what’s going on at home with Goofus that he has so much trouble with social norms.

Let’s assume that Goofus isn’t Goofus because he’s intrinsically evil, but because he doesn’t get it. Perhaps he’s being raised by quasi-tame wolverines who lack the ability to teach him the refinements.

We see a lot of Goofus on the web.

So in the interest of spelling out a few unwritten (or widely written, but ignored) rules of the web, let’s look at how Goofus and Gallant conduct themselves.

Goofus promotes freebies and sponsored products without telling his audience. Gallant always discloses when he gets something for free, or when he’s being paid for a post.

Goofus deletes his updates when he’s caught being a Goofus. Gallant knows that the internet never forgets.

Goofus thinks deadlines are suggestions for approximately what month you can expect to see his stuff. Gallant manages his deadlines and turns content in promptly.

Goofus asks random questions on Facebook and Twitter. Gallant uses Google first.

Goofus sends three or four emails a day to his list, hammering them to Buy His Stuff. Gallant knows that smart content marketing is about keeping messages relevant and overdelivering on content quality.

Goofus believes every word he writes was dictated directly from the Almighty. Gallant respects editorial standards, and studies his edits to see what he might improve next time.

Goofus tweets when he’s drunk. Gallant knows that’s a better time for face-to-face embarrassment with close friends.

Goofus thinks that exclamation points are like bacon. More bacon is always better. Gallant knows that exclamation points are like salt. Just a little. Maybe none.

Goofus looks past your shoulder when he’s talking to you at conferences, in case someone more important walks in. Gallant knows that when he’s talking to you, you’re the most important person.

Goofus thinks he’s entitled to other people’s time and attention. Gallant knows he has to earn it, and that it won’t always be easy to do.

Goofus posts racist stuff on social media. Gallant calls him out on it.

Goofus is constantly trying a new trick to get his site to rank in search engines. Gallant knows that creating smart, strategic content is a much better use of his time.

Goofus mansplains. Gallant manlistens.

Goofus publishes content the day he writes it, warts and all. Gallant proofreads, and lets his content sit for at least a day before it goes live.

Goofus talks smack about other people in his community. Gallant knows gossip will always get back to the person who’s being trashed.

Goofus is obsessed with traffic. Gallant is obsessed with conversion.

Goofus takes potshots at people who try something new. Gallant puts his energy into making his own projects great.

Goofus thinks “U” is a word. Gallant shakes his head.

Goofus posts memes about eating popcorn when he sees fights brewing online. Gallant knows that those fights happen between real people with real feelings, and he tries to stay out of flame wars.

Goofus shares fake news. Gallant checks his sources.

Goofus fervently believes every conversation on the web needs his input. Gallant speaks up when he has something useful to say.

Goofus gets bored. Gallant gets busy.

Goofus wants to know what he can get out of it. Gallant wants to know what he can contribute to it.

Goofus loses his temper when he’s called out for a mistake. Gallant manages his own fragility and learns from feedback.

Goofus spams Facebook groups. Gallant manages well-run Facebook ads.

Goofus stuffs his content with keywords. Gallant writes for human readers first, then makes small tweaks for search engines.

Goofus posts blog comments because he thinks they build backlinks. Gallant posts blog comments because he knows they cultivate relationships.

Goofus chooses a writer for his project based on the lowest possible price. Gallant chooses a writer for his project based on the highest possible awesome.

Goofus has an online money-getting system. It doesn’t work. Gallant has a digital business. Some days it isn’t easy, but it does actually make money.

How about you?

I don’t know anyone as pure and perfect as Gallant. I don’t suppose I would like him much if I did. We’re all a mix — we have our Gallant moments and our Goofus ones.

How about you … what’s your favorite cringe-worthy Goofus behavior that you see around the web? What would you propose as a more Gallant alternative?

Ever have any Goofus moments of your own?

Let us know in the comments. :)

The post The Goofus and Gallant Guide to Success on the Web appeared first on Copyblogger.

Play With Fire

Originally posted: http://bohobunnie.com/play-with-fire-pachamama-bohemian-joshua-tree-fashion/

Well, you’ve got your diamonds and you’ve got your pretty clothes

As a musician I have my fair share of black clothing. So much black that I have a bin the the garage labeled “black overflow.” I have no idea what kind of ‘overflow’ I’ve stowed away, but certainly not important enough to have even opened the ten gallon plastic bin I filled over three years ago. Honestly, sometimes it’s fun to set it and forget it, and later revisit the forgotten garments of years past. It’s like going vintage shopping in my garage! Back to black…it’s only been recently that I’ve been getting into bold reds (starting with the dramatic color change in my hair last fall) and mixing fire tones with basic black has been one of my favorite color combos recently. This Pachamama Bohemian jacket is anything BUT basic, however, just using three colors this is one of my favorite boldest pieces I own. And it makes it all the more special that it was gifted to me for my birthday this year by the designer herself when she came to a show of mine in Florida this April. I love you Val!

Bold reds amongst the desert tones at Pappy and Harriet’s.

My favorite little bandana I got in Tokyo last March.

“But don’t play with me, ’cause you’re playing with fire.”

Hand-stiched Bohemian Jacket Pachamama Bohemian / Leather Pants GM Studio LA / Vintage Bolo

Hair: Ashley Layton / MU: Marelene Sullivan

Photography by Ashley Marie Myers

The post Play With Fire appeared first on Bounce Deals.

Ignored Your Blog for Months? 13 Tips for Getting It Back on Track

Come on, fess up!

You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect.

Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just a wasteland of stale posts.

You’re bugged by the numbing guilt that you’ve let yourself down, and even worse, that you’ve let your readers down.

Will they even give a crap when they see your name pop into their flooded inboxes again? They’ve probably moved on. They’ve probably replaced you with someone they can count on.

Before you throw in the towel of defeat, know this — it’s not too late to fight for your blogging dream and claw back the attention of your readers.

But don’t just charge back into the arena frantically waving a flag.

Remember, it’s not who leaps in with chaotic enthusiasm who wins; it’s who plays the game with grit and strategy.

You Need to Get Your Head Back In the Game

Now’s the time to dive deep into your mind and clear the roadblocks that are waiting to trip you.

Maybe you regret letting your blog slip? Maybe you think it’s too late to save your blog? Maybe you fear that you’ve squandered any goodwill your readers had, and that they’ll never trust you again?

Make peace with the reason for your break. It could be as simple as a new baby, a new job, or a new relationship keeping you distracted. Or it could be deeper. Whatever the reason, revisit the passion that fueled you during your blogging honeymoon days and use it to add power to your comeback.

And stop inspecting the collateral damage of your neglected blog — plummeting traffic figures, zero social engagement, and the once steady stream of subscribers that’s now as dry as a river in a drought.

Focusing on the past sucks every ounce of energy you need to change your future. So throw aside any doubts, fears, and worries and look forward.

Concentrate on what needs to be done to make up for losses and get your blog humming again.

But you can’t just dive right back in. You need a plan.

13 Revival Tips That Will Restore Your Blog to Its Former Glory

I know you’re pumped to start blogging again, but you can’t just leap at your keyboard like an overzealous puppy.

Think about it — maybe your readers have moved on. Maybe they’re ticked off that you’ve left them hanging. Maybe they’re just not that into you anymore (gulp).

If you simply dive back in with blind faith and hope that your readers are still eagerly waiting for you, you’re setting yourself up for disappointment.

The strongest move is to map out your revival plan before your first play. I’m talking the whole kit and kaboodle — email sequence, blog posts, fancy relaunch ideas — all with the life or death seriousness of a Super Bowl final.

Remember, any game plan that’s worth its salt is cram-packed with tactics that cover all the bases.

Here are 13 tips to build into your plan to stack the odds in your favor.

Tip #1. Suck It Up and Apologize


Like yesterday’s news, you’re no longer at the top of your readers’ minds. You could leap about in your underpants while they’re blindfolded for all the attention they’ll give you when you email them again.

You must begin by re-engaging your neglected list. You need to win back their attention, trust, and respect. And the first step is to send them an email that says:

“I owe you an apology … ”

You need to tell your subscribers you’re sorry for letting them down and explain what has kept you away. And whatever you do, don’t fall into the trap of making excuses to cover your butt, even if your reasons seem trivial or selfish.

Own your absence with raw honesty and a heartfelt apology, and watch your vulnerability draw them back to you like a magnet.

Tip #1. Suck It Up and Apologize

Tip #2. Prove That You’ll Put Their Needs First


The next step to healing your relationship with your readers is to make them feel like you have their backs — that you’re listening to their specific issues and that you’ll do your best to help them.

Send them a survey with one meaningful and open-ended question. But don’t call it a survey. Ask them to tell you about their situation or to offer their opinion, and they’ll be more willing to play ball.

You can then use their answers to tailor your next few blog posts to their specific wants and needs, guaranteeing that you’ll win back their affection.

You can even go one step further by rolling up your sleeves and jumping on the phone with them. They’ll be stunned into adoration by the personal connection in our cold, digital world.

And these readers will turn into your biggest fans, opening every email and sharing your posts with their friends.

Tip #2. Prove That You’ll Put Their Needs First

Tip #3. Win Back Their Affection With a Shiny New Gift


Now that your readers are paying attention, you’re ready for your next re-engagement play — the freebie.

Think of it like a relationship — you’ve rekindled the spark of attraction and you’ve shown you care by listening to their needs. So next, you win back their affection with a gift.

And make sure you tell them it’s free. The word “free” will set your readers’ pulses racing as it releases a flood of happy chemicals through their bodies that are impossible to ignore.

You could design a new report, cheat sheet, or checklist, but if you’re looking for a gift that packs a punch, try joining the online quiz craze. Tap into your readers’ innate curiosity to find out what type they are, how much they score, or which category they fall into.

You’ll restore trust and respect by demonstrating you’re on-trend with your content and grow your shrinking list at the same time, as quizzes are often shared like crazy.

Tip #3. Win Back Their Affection With a Shiny New Gift

Tip #4. Show Them a Crystal Ball


Let’s assume your readers totally dig you again. Even if you’re back on their radar, what’s to stop them getting distracted next time you contact them?

They could miss your email as they dizzy themselves scrolling past all the clutter in their inboxes. Or they could be sidelined by the unpredictability of life.

But there’s a way you can set a honey pot for their attention so they don’t drift away before you’ve become a sought-after fixture in their life again …

You can prime their minds to be on the lookout for everything you send.

Create an email that shows them the future and tells them what they can expect in the coming weeks. Drill down into the topics you’ve mapped out in your relaunch plan, and target the pains and desires they’ve shared with you in their survey responses.

Your email open rates will soar as they instantly recognize your email as familiar content that they’re waiting for. And they’ll like you more as you demonstrate you’ve listened to them.

Tip #4. Show Them a Crystal Ball

Tip #5. Be Bold and Boost Your Open Rate


The first few emails in your re-engagement plan are the keys that unlock your readers’ attention and draw them back to you. You need to get as many eyeballs on them as you can.

But if statistics are anything to go by, you probably won’t connect with up to 70% of your readers every time you email them.

Don’t leave it to chance. Be bold and resend the emails to unopens after 48 hours, sporting a new headline. The apology, the survey and the gift emails should be hot on top of your resend list.

Every one of those emails puts you back on your readers’ mental radar, boosting your chances of them opening your email next time.

You can also do this once you start sending them posts again.

Speaking of which …

Tip #5. Be Bold and Boost Your Open Rate

Tip #6. Remind Them Why They Loved You So Much


You’re back in the saddle and now you’re picking up pace, but the journey is just beginning.

Remember, you’ve let your readers down, so you need to win back their trust. You need to remind them why they loved you so much in the first place.

The last thing you want to do is hit them with a bunch of fluff pieces or generic, rehashed content that leaves them feeling disappointed.

Your revival campaign should include at least three posts — let’s call ’em revival posts — that go above and beyond.

Write an ultimate guide that details every single step of an intricate process, create an epic manifesto that gets your readers’ blood pumping, or collect a huge number of insider secrets from influencers in your niche.

Your revival posts must be so jam-packed with value that they blow your readers’ minds and hook them to your blog again.

Tip #6. Remind Them Why They Loved You So Much

Tip #7. Name-Drop to Be Noticed


To run a successful revival campaign, you need to do more than just re-engage your list. You also need to make up for readers who chose to unsubscribe despite your valiant attempts to win back their hearts. Plus, you need to reconnect with other bloggers in your niche who think your blog is pushing up daisies.

You can hit three birds with one stone by making one of your revival posts an expert roundup.

You provide massive value to your readers, you let other bloggers know your blog is back in action, and since you give them an irresistible reason to share it, you’ll get a surge in traffic.

So gather multiple expert opinions together into a meaty post bulging with value and name-drop like mad. Send it to your list and to the experts who’ve participated, and triple-whammy the effect.

Tip #7. Name-Drop to Be Noticed

Tip #8. Make Yourself Impossible to Ignore


Imagine you’re taking a stroll through your neighborhood. You notice a big poster on a wall, but you pay it little attention. A block later, you see it again. And then again. This poster is plastered all throughout your neighborhood.

How many times do you think you’d have to see it before you stop and see what all the fuss is about?

The more you come across something, the more likely it is you’ll get curious enough to check it out. And your readers are the same way, so here’s what you do …

Write several guest posts for popular blogs and, if they’re accepted, tell the bloggers the posts are for a revival campaign. Ask if they could be published on the same date (give or take).

Chances are, your target audience frequents a number of blogs in your niche. Readers can be fickle creatures, and some may click through on the first post of yours they see while others won’t. But when they see you on the second, third and even the fourth blog they visit —  well, now you’ve piqued their interest!

There’s no way they can ignore you when you’re everywhere.

Tip #8. Make Yourself Impossible to Ignore

Tip #9. Harness The Power of Social


Let’s face it — not everyone reads blogs yet. But there are millions of potential readers actively lapping up everything they see on Facebook. And ads are a hot way to reach these readers.

Sure, back in the dark ages of social media, only the technically minded would dare run a Facebook ad campaign. But Zuckerberg, being the smart cookie he is, realized he was making it too damn hard for us.

You don’t need to sit back and wait to be noticed any longer. You can take your posts to these hungry new readers — or send them a landing page offering them a bribe to subscribe — by running ad campaigns with minimal pain or risk.

Here’s a tip — don’t just use a scattergun approach, select the audience you’re going to target by interest and demographic. You can even set small daily limits, so you don’t spend the day panicking that you’re draining your life savings.

You’ll rebuild that crumbling list in no time.

Tip #9. Harness The Power of Social

Tip #10. Give Your Blog a Face Lift


Beauty turns heads. It sets our hearts fluttering, and our brains read that feeling as a positive sign.

Before you invest hours into writing guest posts and dollars into running Facebook ads, ask yourself this — does your blog still look okay?

Perhaps your fonts, headers, and buttons now resemble last year’s uncool fashions. Or maybe the design still holds up, but your outdated theme is snail-slow to load.

If your blog design is a mess, you might give your blog a makeover before you start your re-engagement campaign. After all, your readers aren’t really expecting to hear from you right now, so it’s the perfect opportunity to invest some time in it.

Not only will your new design make a better impression on the new visitors you’re getting from your guest posts and Facebook ads, but it also sends your existing readers a signal that you’re serious about being back.

Be sure to add your face lift announcement to your relaunch strategy in one of your re-engagement emails.

Tip #10. Give Your Blog a Face Lift

Tip #11. Switch Your Hobby Hat for a Business Hat


Have you ever had a grand plan to do something, felt an immense surge of motivation, and then slipped back to your old ways?

It’s the sticky trap of old habits. And they’re lurking nearby, ready to thwart your plans of a blog revival the split second you lose focus.

By treating your blog as a hobby, you’re weakening your defenses against the same old mistakes you’ve made in the past. You need to get serious to keep up momentum.

Let’s face it — blogs take a painstaking number of hours of behind-the-scenes grunt work to stay well oiled. And to stand out from the crazy millions of mediocre blogs out there, you need to keep your foot on the pedal.

tweet thisTo stand out from the crazy millions of mediocre blogs, you need to keep your foot on the pedal. (Tweet This)

Flitting in and out of your blog with whimsical notions of creativity and abundance ain’t gonna cut it. Shift your mindset from hobby to business by blocking time aside to work on it, creating to-do lists, and planning your content strategy. Your results will speak for themselves.

Tip #11. Switch Your Hobby Hat for a Business Hat

Tip #12. Jump on the Weekly Roundup Bandwagon


You’ve executed all the big moves in your comeback strategy, and now your energy is waning. Keeping up momentum can become a struggle as you get overwhelmed by producing weekly content.

It’s daunting — you see all the big players sending steady streams of amazing posts to their readers, and it strangles your confidence. “How can I maintain a regular schedule of riveting content?” you wonder.

Easy! There’s a growing trend in weekly roundup emails for a good reason — your readers are suffering from content overload.

So make their life a little easier, and they’ll love you for it. Become a trusted source of the latest and greatest content in your niche by offering a weekly roundup email straight to their inboxes.

It’s also a cunning energy-preserving tactic that allows you play the long game.

Tip #12. Jump on the Weekly Roundup Bandwagon

Tip #13. Safeguard Yourself from Slipping Again


As with any long game, you need to replenish your resources to succeed.

But being a blogger can be lonely. It can be hard to feel inspired when your coffee buddies are your keyboard and monitor and your office manager is your pooch.

Build a safety net to prevent yourself from slipping back into your old ways by surrounding yourself with people who inspire you, support you, and keep you accountable.

Feed your mind by joining online communities pumping with engaged members who stimulate your thoughts and generate intelligent discussion on topics in your niche. They’re the perfect place to find accountability partners or to jump into mastermind groups that will keep you in the right mental groove.

Restoring your energy and passion will spark inspiration for longer, deeper posts and allow your blog to evolve with your audience well into the future. And having people in your corner will ensure you keep your momentum from here on out.

Tip #13. Safeguard Yourself from Slipping Again

Ready to Get Back in the Game?

The churn in your gut as you think about your neglected blog makes you nauseous.

Following the path of least resistance and turning your back on it would be so damn easy. Nobody would even notice as you slipped silently into the recesses of binary code.

There’s one person who’d notice, though — you — and it would gnaw at your soul.

You can do this. Really, you can.

With a healthy dose of preparation, you’re sure to pull together a winning comeback strategy.

With a bit of resourcefulness, you’ll have months of content at your fingertips.

With hard work, strategy, and grit, you’ll win back your reader’s hearts, and your blog will be hustling and bustling once again.

So go on — get your head in the game, construct your plan, apologize and stage a comeback that you can once again hang your blogging dreams upon.

Your pride is counting on you.

Your readers are counting on you.

About the Author: Miranda Hill is a writer and coach who helps life-hungry souls get unstuck from the chaos of life. If you want to stop spinning your wheels, hopping from one thing to the next in search of answers, take her “De-Stress in 5 Minutes” quiz and start living a life you love.

Tough Love Week on Copyblogger

Tough Love Week on Copyblogger

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?”

The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about his interesting new seminar, and a lot about his thoughts on communicating to create meaningful change. I got a lot of value out of the conversation, and I think you will, too. His seminar is also well worth checking out, but you have to do that by Friday.

This week on the blog was all about seizing responsibility and making your professional life better.

My conversation with Seth sparked some thoughts that I explored in Monday’s post — about how we can quit putting up with not-so-great clients and attract more of the wonderful ones instead.

On Tuesday, Robert Bruce told us to shut up. In a nice way. A mostly nice way.

And on Wednesday, Stefanie reminded us that the world does not actually revolve around us, no matter how it may seem. She gave some solid advice for how to get over an obstacle that keeps a lot of web-based writers from reaching their goals.

The Showrunner published their 100th episode this week! They celebrated by answering your questions about podcasting. Never let it be said that Jonny and Jerod do not know how to party.

Enjoy all the straight talk … and let us know what you do with it!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


it isn’t just ability that makes a writer successful — it’s also wise positioning5 Elements that Build a Roster of Terrific Clients

by Sonia Simone


shut up and listenHow to Become a Great Copywriter

by Robert Bruce


In order to work, pre-internet writers had to follow a publication’s editorial standardsMaster This Writing Practice to Find More Loyal Readers

by Stefanie Flaxman


How to Recruit the Best Talent for Your Online BusinessHow to Recruit the Best Talent for Your Online Business

by Sean Jackson & Jessica Frick


Seth Godin and How to Create ChangeSeth Godin and How to Create Change

by Sonia Simone


How Senior BuzzFeed Writer and Author of ‘Startup’ Doree Shafrir Writes: Part TwoHow Senior BuzzFeed Writer and Author of ‘Startup’ Doree Shafrir Writes: Part Two

by Kelton Reid


We Answer Your Questions (and Celebrate 100 Episodes)We Answer Your Questions (and Celebrate 100 Episodes)

by Jerod Morris & Jon Nastor


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